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                               Rod Miller
This entire concept and website that followed it was conceived by me while recovering from AAA surgery August 18, 2021. As a high risk senior It was an early elective surgery at a height of the worldwide pandemic of 2020.

Now as an inactive Marine, I had six weeks to think. My surgeon liked the idea of honoring brave medical workers who were facing an unknown enemy. With the Marine Corps Scholarship Foundation as my inspiration, I realized the medical community was courageously serving all of us.  Real courage is moving forward when the outcome is uncertain. Healthcare workers did that.

As a committee of one, I set forth to emulate the Marines with a fund honoring the medical community.  This website in its entirety was built by me and reflects my vision for helping children victimized by Covid-19.

This page is a running account of my attempt at graphic arts including logo development, website design (give Wix.com an assist), video editing and related matters such as accounting, legal, staffing for the future, event creation, selection of cognizant board members and much, much more not the least of which is 24/7 activity typing  at my keyboard. Gathering money from personal resources was and is challenging.

Most challenging is presenting the website on desktop computers, iPads and cell phones .. the devices I have on hand.

Not complaining mind you, just stating facts. When on a mission of passion work becomes fun. Results = happiness.

The Bluebird of Happiness? So fitting.

 

Time changes everything

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At first, I liked the owl in a dreamcatcher. Very symbolic.

Native Americans cherish the notion of dreamcatchers protecting children as they sleep. Intelligence, learned, good luck and good dreams for children.


Soon after a bluebird flew into my life.  The background sun represents a new day filled with joy and happiness. I tinkered around until I came up with this cute little image. I liked the idea of the sun coming up for a brighter new day.








Too cute for a serious matter?  I got to thinking why not a bluebird instead of an owl? 

A bit of Internet research got me hooked on bluebirds.

Birds in flight reminded me of pilots in training striving to win their wings.

 

Owl Resting in Dreamcatcher

Bluebirds have appeal worldwide. I like this one. Hmmm?

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"The symbol of a bluebird as the harbinger of happiness is found in many cultures and may date back thousands of years.

Bluebird Spirit Animal
The spiritual meaning of bluebird is joy and happiness. ... The spiritual meaning of bluebird is also one of transition, love, and admiration. Bluebird is a sign that something in you naturally radiates positive feelings, and you should celebrate that.

A bluebird is usually perceived as a symbol of joy and happiness that are expecting you in the future. If this bird has appeared in your life, it will remind you of all the beauty of the nature around you. ... As you can see, bluebirds are always a symbol of something good that is about to come into your life.

Bluebirds are also considered as symbols of prosperity and progress. They are considered a sign of good luck as well. ... When the bluebird appears in your life, it often announces changes for the better in your financial situation and overall progress in your life. Bluebirds symbolize fertility as well.

Bluebirds represent a spiritual realm that brings signs of loved ones from the heavens. They may be a physical incarnation of an angel that was sent to watch over you. Regarded as God's messengers, bluebirds are believed to fly alongside angels, carrying the same gentle and loving energy that can soothe every soul.

Blue birds also symbolize knowledge, hope, pleasure, good health, prosperity, enlightenment, growth, fertility, birth, renewal, change, new beginnings, messages from God, our spirit guides, or your departed loved ones, the victory of good over evil, and they have many other beneficial meanings.

In winter, bluebirds add berries and other fruit to their diet, so planting trees and shrubs native to your area is a natural way to attract them. Just add water. A simple birdbath is often enough, but bluebirds are partial to moving water, so even a small fountain or dripper will make your water feature more enticing.

The presence and well-being of birds reflects the health of the environment; they share every ecosystem with us, playing the role of hunter and prey, pollinators, scavengers, and dispersers of seeds. Feeding the spirit, they signify strength, courage and freedom.

As MW$F moves forward I cannot imagine why a graphics designer would object to a bluebird being central to a new logo.

One close friend suggested my bluebird logo was too close to Twitter's bluebird and I could get sued. My response: "Great. MWSF can use all the publicity it can get, besides we have no money to pay damages anyway." Then too, Twitter suing a non-profit with a mission to help children would be a public relations disaster for them.  If that were to happen Twitter may loosen up its considerable purse strings becoming a MWSF sponsor as a means to recover its image as good guys?

Hope springs eternal.  This comes from An Essay on Man by Alexander Pope: ‘Hope springs eternal in the human breast’.  I am hoping this logo survives the test of time.  But wait. There is a new bluebird on the block. Decisions?

It came down to these two possibilities. Both seemed to have merit. Finally yielding to the my friend's Twitter objections, I decided why ask for trouble? It wastes energy taking time away from our objectives. Rejecting stylized logo on the left as too "busy", I settled on a bluebird in flight.  The logo idea on the right seemed to be landing suggesting the future. I wanted a logo suggesting a bluebird taking off .. soaring into the sky .. confidently looking forward to all life has to offer. "

After considering the two right below, neither seemed just right. So back to the board and the bluebird that first caught my eye.

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If a professional graphics artist comes up with a better idea this is it .. for now!









So until and if we have our bluebird stylized this bluebird will be our logo.
Bluebirds are a sign of happiness and good luck. Bluebird Awards bring happiness.







Hopefully this is the result that sticks?





It didn't.

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Open Hearts Opens Doors

Making Smiles Come True

AND, finally a tag line tied to our Mission needing no explanation.

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MWSF needs a logo. A logo to call attention to our Bluebird Awards. We need something universal to express a long term, worldwide easily recognized
identity. 

All the above expresses my thoughts. It would be great if professional graphic artists would step up and volunteer their services to help us get that next step  professional look.

Personally, I like KISS. (Keep It Simple Stupid).  What appeals to me is obviously the bluebird which speaks to our main function which is to bring happiness to children.

I also appreciate circles as perhaps the most easily recognized symbol in the world.

Our name is too long to be an effective part of the logo. MWSF might work but we may end up with a change of name someday.  That would scuttle the logo requiring a new one.