"The symbol of a bluebird as the harbinger of happiness is found in many cultures and may date back thousands of years.

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Bluebird Spirit Animal
The spiritual meaning of bluebird is joy and happiness. ... The spiritual meaning of bluebird is also one of transition, love, and admiration. Bluebird is a sign that something in you naturally radiates positive feelings, and you should celebrate that.

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A bluebird is usually perceived as a symbol of joy and happiness that are expecting you in the future. If this bird has appeared in your life, it will remind you of all the beauty of the nature around you. ... As you can see, bluebirds are always a symbol of something good that is about to come into your life.

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Bluebirds are also considered as symbols of prosperity and progress. They are considered a sign of good luck as well. ... When the bluebird appears in your life, it often announces changes for the better in your financial situation and overall progress in your life. Bluebirds symbolize fertility as well.

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Bluebirds represent a spiritual realm that brings signs of loved ones from the heavens. They may be a physical incarnation of an angel that was sent to watch over you. Regarded as God's messengers, bluebirds are believed to fly alongside angels, carrying the same gentle and loving energy that can soothe every soul.

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Blue birds also symbolize knowledge, hope, pleasure, good health, prosperity, enlightenment, growth, fertility, birth, renewal, change, new beginnings, messages from God, our spirit guides, or your departed loved ones, the victory of good over evil, and they have many other beneficial meanings.

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In winter, bluebirds add berries and other fruit to their diet, so planting trees and shrubs native to your area is a natural way to attract them. Just add water. A simple birdbath is often enough, but bluebirds are partial to moving water, so even a small fountain or dripper will make your water feature more enticing.

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The presence and well-being of birds reflects the health of the environment; they share every ecosystem with us, playing the role of hunter and prey, pollinators, scavengers, and dispersers of seeds. Feeding the spirit, they signify strength, courage and freedom.

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As MW$F moves forward I cannot imagine why a graphics designer would object to a bluebird being central to a new logo.

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One close friend suggested my bluebird logo was too close to Twitter's bluebird and I could get sued. My response: "Great. MWSF can use all the publicity it can get, besides we have no money to pay damages anyway." Then too, Twitter suing a non-profit with a mission to help children would be a public relations disaster for them.  If that were to happen Twitter may loosen up its considerable purse strings becoming a MWSF sponsor as a means to recover its image as good guys?

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Hope springs eternal.  This comes from An Essay on Man by Alexander Pope: ‘Hope springs eternal in the human breast’.  I am hoping this logo survives the test of time.  But wait. There is a new bluebird on the block. Decisions?

It came down to these two possibilities. Both seemed to have merit. Finally yielding to the my friend's Twitter objections, I decided why ask for trouble? It wastes energy taking time away from our objectives. Rejecting stylized logo on the left as too "busy", I settled on a bluebird in flight.  The logo idea on the right seemed to be landing suggesting the future. I wanted a logo suggesting a bluebird taking off .. soaring into the sky .. confidently looking forward to all life has to offer. "

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After considering the two right below, neither seemed just right. So back to the board and the bluebird that first caught my eye.